{"id":1446,"date":"2024-02-16T16:34:00","date_gmt":"2024-02-16T13:34:00","guid":{"rendered":"https:\/\/getuniq.me\/blog\/?p=1446"},"modified":"2024-08-14T17:29:34","modified_gmt":"2024-08-14T14:29:34","slug":"nastrojka-otchetnosti-2-0","status":"publish","type":"post","link":"https:\/\/getuniq.me\/blog\/nastrojka-otchetnosti-2-0\/","title":{"rendered":"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 2.0"},"content":{"rendered":"\n<p>\u0415\u0441\u043b\u0438 \u043f\u043e\u043c\u0438\u043c\u043e \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442, \u043a\u043b\u0438\u0435\u043d\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u0445, \u0430 \u043f\u043e\u043c\u0438\u043c\u043e \u041b\u0438\u0434\u043e\u0432 \u0432 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u043d\u0443\u0436\u043d\u043e \u0443\u0447\u0435\u0441\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u043a\u0430\u0437\u044b, \u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0438\u0437 \u0414\u0438\u0440\u0435\u043a\u0442\u0430, \u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 \u041b\u0438\u0434 \u0438\u0437 GA4, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0441\u0432\u0435\u0441\u0442\u0438 \u0432\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043d\u0438\u0445 \u0443\u0436\u0435 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438\u0442\u043e\u0433\u043e\u0432\u0443\u044e \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435, \u0443 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0420\u0430\u0441\u0445\u043e\u0434 \u043f\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u042f\u043d\u0434\u0435\u043a\u0441 \u0414\u0438\u0440\u0435\u043a\u0442. \u0412\u044b\u0433\u0440\u0443\u0437\u043a\u0430 \u0438\u0437 \u041c\u0430\u0441\u0442\u0435\u0440\u0430 \u043e\u0442\u0447\u0435\u0442\u043e\u0432.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/9DnbTPCHvEFth_Fh9wP71tppekLzmbf6nbXS-DOiYS8FNoxxi3xwjQZi-12chTbH1ihZv_U5N6KtDq-fOOxFBDiFCisAJPsYZUSq5r1WtgFudFjFV7_4zMyNo0_cCo7ey5qww42gpzOQ5U2KwHjx3lo\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u041d\u0430\u0441 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u044e\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u041f\u043e\u043a\u0430\u0437\u044b, \u041a\u043b\u0438\u043a\u0438, \u0420\u0430\u0441\u0445\u043e\u0434, \u0442\u0430\u043a \u043a\u0430\u043a \u0432 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u043c \u0412\u044b\u0447\u0438\u0441\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043d\u044b\u0445 \u0432 Excel (CTR, CR, CPC).<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>\u0420\u0430\u0441\u0445\u043e\u0434 \u043f\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c Google Ads. \u0412\u044b\u0433\u0440\u0443\u0437\u043a\u0430 \u0438\u0437 Report Editor.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ahY15WPGlZ5pBy1uxVU5Tx4V_AYgxe8ZmvWDtdSUvtFqCvyVQo37D8mS7Zn564xG-s3YMnak88wIjaonZut7gFmLQcA7V10YxF4-61A-MoaWJjS-d9gtWAE_QdVs5R6W2XLhqQoa1byP_A7pncatHGM\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e \u0437\u0430\u0431\u0438\u0440\u0430\u0435\u043c \u0420\u0430\u0441\u0445\u043e\u0434\u044b, \u041f\u043e\u043a\u0430\u0437\u044b, \u041a\u043b\u0438\u043a\u0438.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>&nbsp;\u0422\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438 \u0438 \u0434\u043e\u0445\u043e\u0434 \u0438\u0437 GA4. \u0412\u044b\u0433\u0440\u0443\u0437\u043a\u0430 \u0438\u0437 \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 (Explore) GA4<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/XPMO7Gl_vb_8D4MPH7jf7gDcNpUXblUogikfef6vP1fNb7GGKgw6b1AWSr0jWJ6biTh2VFFyvkw6a3i4HDmcJCmIgkhe3IRjLCJE0Idkwyv2h2Mj8hNAqwTFU0ppkEHhrt2GMNmN_VcOVbXxEJB0CLE\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u041f\u043e\u043c\u0435\u0449\u0430\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0435 \u0432\u043a\u043b\u0430\u0434\u043a\u0438 Excel.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/04BxUKb_EPQLvrTUM2JnMEgxmcOSTxTGnNxwX7w4kivpYWXGJ3GZZxYszL0CNPzKwDQJe8V7vkN-RnMp3Y1aAs5x_694SLeefkvMxgyb_O5ZX7LGKMPl1qHQpQBs47lq7qCHOPcwjb-uO1fJMmwOpxs\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0422\u0435\u043f\u0435\u0440\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435, \u0434\u043b\u044f \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0438\u0445 \u0432 \u043e\u0434\u043d\u0443 \u0442\u0430\u0431\u043b\u0438\u0446\u0443:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u0443\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u043b\u0438\u0441\u0442\u0430\u0445 \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0443 (ctrl+A -&gt; ctrl+T -&gt; OK)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/aYjpIN_6MjyjzAHavJsI7idYhpRZZkcspnuP71_N6t5RrPc6DswYXy-AEU_V2XHvQoaGlzhuoO5UHz15aDPUnsUVAcIU4I10Mwlu06ZQhK5rYIwSrW8Bvb1qoSj_aFh3_YsjhhLJA7N73y7bkiqxR_I\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>\u0417\u0430\u0434\u0430\u0434\u0438\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f\u043c \u0441\u0442\u043e\u043b\u0431\u0446\u043e\u0432 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f (\u043a\u043e\u043f\u0438\u0440\u0443\u0435\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u0440\u0443\u0441\u0441\u043a\u043e\u043c \u044f\u0437\u044b\u043a\u0435 \u0438\u0437 \u0442\u0430\u0431\u043b\u0438\u0446\u044b \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442 \u0432 Google Ads, \u0438\u043b\u0438 \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c \u0438\u0437 Google Ads \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/L4GS7wiQvzyf2QhReZ_L52nG4HMwhGXyIaQn-OvGEmojCxZ2FJ2KSe7mGkt014F29tlT2Q1TEc9x6OuZ8ZxR9px9RyGrkgCQg4o3EErGIhrerRh8dDe5bhq93keaa9IJ2KHyYBbSuKDnAWqUPNHibfg\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>\u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u043b\u0438\u0441\u0442\u043e\u0432 \u0432 \u043e\u0434\u043d\u0443 \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 Power Query (\u0435\u0441\u043b\u0438 \u0432\u044b \u0435\u0449\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u0441 Power Query, \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043a\u043e\u043f\u0438\u0440\u0443\u0439\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043e\u0434\u043d\u043e\u0439 \u0442\u0430\u0431\u043b\u0438\u0446\u044b \u043f\u043e\u0434 \u0434\u0440\u0443\u0433\u0443\u044e).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Jh0gJtMhO2uWLvpAJH18_PZUea1PqX7SDK4cNMRWaobHgK1LOjwmGrL5p7m0vcPJ80vwmEDOhR1jXOvHswBC3mQk84MwNr3LqiOgEDqPegPwaCsKZtsXsoSySQhUovK1mN3CIUCiwWU-JjumW9C3UKY\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>\u041f\u0435\u0440\u0435\u0438\u043c\u0435\u043d\u0443\u0435\u043c \u043d\u043e\u0432\u044b\u0439 \u043b\u0438\u0441\u0442 \u0434\u043b\u044f \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430 \u2013 \u00ab\u0412\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435\u00bb.<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u0437\u0440\u0435\u0437\u0435 \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u2013\u041c\u0435\u0441\u044f\u0446, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0430\u0445 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0441\u0442\u043e\u043b\u0431\u0435\u0446 \u0441 \u043a\u043b\u044e\u0447\u043e\u043c \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u044b \u0431\u0443\u0434\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0412\u041f\u0420. \u041b\u0443\u0447\u0448\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430 ID \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0435\u0441\u043b\u0438 \u043d\u0435\u0439\u043c\u0438\u043d\u0433 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043c\u043e\u0436\u0435\u0442 \u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f \u0432 \u0445\u043e\u0434\u0435 \u0440\u0430\u0431\u043e\u0442\u044b.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/H8sNFParQlEmiqfXOjtV5z8z84T6BOVq4rCAdRQ2RdV6Q8u8v7LQzfLv4GR6kijnlqc_Ipbf_3VyyKghlAAn9SbGs1flJw1IGzhfn_El0hDFUzv_C2ZmHuWO-2oDB0nvAvyXgKsf-9rXnVYlOXvWwFU\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li>\u041f\u043e\u0434\u0442\u044f\u0433\u0438\u0432\u0430\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f\u043c \u0438 \u0434\u043e\u0445\u043e\u0434\u0443 \u0438\u0437 GA4 \u0432 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u0443\u044e \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u044b \u0412\u041f\u0420.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/c6Wqh9pA02HkeIpWHNG04K4ggKJJ5Y8rxtcVQldCymTMtSV4_WAZJdd9IOfbSi0yEXZolYqsKd6T_hsiSXF7c0bSDEkjtj3CSCDtO6KoM9XWb06BhKgwWlPSJTd3dID8HPDybhSII52o1BkCxb7emfU\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"7\">\n<li>\u0422\u0435\u043f\u0435\u0440\u044c \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0421\u0432\u043e\u0434\u043d\u0443\u044e \u0422\u0430\u0431\u043b\u0438\u0446\u0443, \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0412\u044b\u0447\u0438\u0441\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0438 \u0437\u0430\u0434\u0430\u0442\u044c \u0444\u043e\u0440\u043c\u0430\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u043a\u0440\u0430\u0441\u043e\u0442\u044b.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/E_ZYnujWBV2QG-SzSwziyulJDK_0LXzxm7ysTxhtgxhuoiS2HBjKVTm2oQT8jUIvClhvNmp2StaPlzFY-EaNMcEvbgDz6Rbw9Hc8w8qOlP-LBpweQvK8WNZxUKk-Ha-2ddsXtItsA5kH5zvXel9GDVY\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0422\u0435\u043f\u0435\u0440\u044c \u043c\u044b \u0432\u0438\u0434\u0438\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0432 \u043e\u0434\u043d\u043e\u0439 \u0442\u0430\u0431\u043b\u0438\u0446\u0435.&nbsp;<\/p>\n\n\n\n<p>\u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0440\u0430\u0437\u0440\u0435\u0437\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430 \u043f\u043e \u043c\u0435\u0441\u044f\u0446\u0430\u043c, \u0430 \u0435\u0441\u043b\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043a\u043e\u043f\u043d\u0443\u0442\u044c \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0441\u0432\u043e\u0434\u043d\u043e\u0439.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/2yMz2p6K6TpO9xZA5kZoG6E-ewybpYlv4hIJ26iY0bvgbVrUvTi_eiovXBNOchgP96wouPkIPsqX_AyFpBklJU19ST_i7317s2GqGwKhOWXPCqOhv6ENvvZFTHg-N-jfU-m9nO711GT5YcEWIbTSGt0\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0421\u043e\u0433\u043b\u0430\u0441\u0438\u0442\u0435\u0441\u044c, \u0442\u0430\u043a\u043e\u0435 \u043f\u043e\u043b\u043e\u0442\u043d\u043e \u0441\u043b\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0440\u0435\u0448\u0430\u0435\u043c \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0434\u0435\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u0441\u0432\u043e\u0434\u043d\u0443\u044e: \u0422\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0441\u043e\u0437\u0434\u0430\u0434\u0438\u043c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0441\u0442\u043e\u043b\u0431\u0435\u0446 \u0422\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0435 \u0412\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435.<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u043c \u0435\u0433\u043e \u0444\u043e\u0440\u043c\u0443\u043b\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043e\u0447\u0435\u0440\u0435\u0434\u043d\u043e \u0438\u0449\u0435\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0442\u0438\u043f\u043e\u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u043d\u0435\u0439\u043c\u0438\u043d\u0433\u0435 \u0438 \u043f\u0440\u0438 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u0438\u0438 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u0442 \u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435.<\/li>\n<\/ol>\n\n\n\n<p>\u041f\u0440\u0438\u043c\u0435\u0440 \u0444\u043e\u0440\u043c\u0443\u043b\u044b:&nbsp;<\/p>\n\n\n\n<p>=\u0415\u0421\u041b\u0418\u041e\u0428\u0418\u0411\u041a\u0410(\u041f\u0421\u0422\u0420([@\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f];\u041d\u0410\u0419\u0422\u0418(&#171;\u0422\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 1&#187;;[@\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f]);\u043a\u043e\u043b-\u0432\u043e \u0441\u0438\u043c\u0432\u043e\u043b\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043d\u0443\u0436\u043d\u043e \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0438\u0437 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0422\u0438\u043f\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438);\u0415\u0421\u041b\u0418\u041e\u0428\u0418\u0411\u041a\u0410(\u041f\u0421\u0422\u0420([@\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f];\u041d\u0410\u0419\u0422\u0418(&#171;\u0422\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 2&#187;;[@\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f]);\u043a\u043e\u043b-\u0432\u043e \u0441\u0438\u043c\u0432\u043e\u043b\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043d\u0443\u0436\u043d\u043e \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0438\u0437 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0422\u0438\u043f\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438);\u0415\u0421\u041b\u0418\u041e\u0428\u0418\u0411\u041a\u0410(\u041f\u0421\u0422\u0420([@\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f];\u041d\u0410\u0419\u0422\u0418(&#171;\u0422\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 3&#8243;;[@\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f]);\u043a\u043e\u043b-\u0432\u043e \u0441\u0438\u043c\u0432\u043e\u043b\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043d\u0443\u0436\u043d\u043e \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0438\u0437 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0422\u0438\u043f\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438);&#187;\u041d\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043e&#187;)))<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/sI2gBFdbNFHl8u2AfwI6DBqLd2xVICg0GsEAlGtlpa-X3vAvgRO2229hxUOS0AeCIRYr8UbKKJAgRluMuD5gvVgtx_neeFWAmj_j3AhLXXuoz7WHcVIcGoL5tHCEHIoXK3o8m58Fno3kXopHC7lMzpE\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>\u041e\u0431\u043d\u043e\u0432\u0438\u043c \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u0441\u0432\u043e\u0434\u043d\u043e\u0439 \u0438 \u0434\u043e\u0431\u0430\u0432\u0438\u043c \u0422\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/P5Xm76_xu6SFg28kI-7stlB9nwcZNetXhanMbGpf6rAeDsVKa43UJKvikq2MJiGNir8AxHWfD12COLjz7HTuiMnNkmYC06qC2xj4VGsfdSxLFZ4QU1KKcNQq61lsHIJF-Lk2HMH-kgXn4Ge8xP9SPYU\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0422\u0435\u043f\u0435\u0440\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u0441\u044f \u0432 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e\u043c \u0432\u0438\u0434\u0435.<\/p>\n\n\n\n<p>\u041f\u043e \u0442\u0430\u043a\u043e\u043c\u0443 \u0436\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043b\u044e\u0431\u043e\u0433\u043e \u0434\u0440\u0443\u0433\u043e\u0433\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0438\u0437 \u0412\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0435, \u0438\u043b\u0438 \u0434\u043e\u0445\u043e\u0434 \u043f\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c \u0437\u0430\u043a\u0430\u0437\u0430\u043c \u0438\u0437 CRM.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445: \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z7DLMScR6uE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u0410 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043b\u044e\u0431\u044b\u0435 \u0441\u0440\u0435\u0437\u044b (\u0423\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u043e\/\u0413\u0415\u041e\/\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u043e\u0432\/\u0431\u0440\u0435\u043d\u0434-\u043d\u0435\u0431\u0440\u0435\u043d\u0434).<\/p>\n\n\n\n<p>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u00ab\u043a\u0440\u0443\u0442\u0438\u0442\u044c\u00bb \u0421\u0432\u043e\u0434\u043d\u0443\u044e \u0442\u0430\u0431\u043b\u0438\u0446\u0443 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0438 \u0432 \u043a\u0430\u043a\u043e\u043c \u0441\u0440\u0435\u0437\u0435 \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0438 \u0432\u044b \u043f\u043e\u0439\u043c\u0435\u0442\u0435 \u043a\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0441\u0442\u043e\u0439, \u043d\u043e \u043c\u043e\u0449\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0443 \u0432\u0430\u0441 \u0432 \u0430\u0440\u0441\u0435\u043d\u0430\u043b\u0435.<\/p>\n\n\n\n<p>\u0421 \u044d\u0442\u0438\u043c \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u043b\u0438\u0441\u044c! \u0410 \u0447\u0442\u043e, \u0435\u0441\u043b\u0438 \u043c\u044b \u0445\u043e\u0442\u0438\u043c, \u0447\u0442\u043e\u0431\u044b \u0442\u0430\u043a\u0430\u044f \u0442\u0430\u0431\u043b\u0438\u0446\u0430 \u0441\u043e\u0431\u0438\u0440\u0430\u043b\u0430\u0441\u044c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438? \u042d\u0442\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e 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