{"id":2300,"date":"2026-05-05T12:33:43","date_gmt":"2026-05-05T09:33:43","guid":{"rendered":"https:\/\/getuniq.me\/blog\/?p=2300"},"modified":"2026-05-21T12:40:13","modified_gmt":"2026-05-21T09:40:13","slug":"first-party-data","status":"publish","type":"post","link":"https:\/\/getuniq.me\/blog\/first-party-data\/","title":{"rendered":"First-party data: \u043a\u0430\u043a \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u043a\u043e\u0433\u0434\u0430 cookies \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442"},"content":{"rendered":"\n

\u0421\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 cookie \u0443\u043c\u0438\u0440\u0430\u043b\u0438 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0438 \u043c\u0443\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u2014 \u043a\u0430\u043a \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436 \u0432 \u0444\u0438\u043d\u0430\u043b\u0435 \u0441\u0435\u0437\u043e\u043d\u0430 \u0441\u0435\u0440\u0438\u0430\u043b\u0430, \u043e \u0441\u043c\u0435\u0440\u0442\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u0441\u0435 \u0437\u043d\u0430\u043b\u0438, \u043d\u043e \u043d\u0438\u043a\u0442\u043e \u0434\u043e \u043a\u043e\u043d\u0446\u0430 \u043d\u0435 \u0432\u0435\u0440\u0438\u043b. \u0422\u0435\u043f\u0435\u0440\u044c \u044d\u0442\u043e \u0444\u0430\u043a\u0442: major browsers \u0440\u0435\u0436\u0443\u0442 third-party cookies, \u0440\u0435\u0433\u0443\u043b\u044f\u0442\u043e\u0440\u044b \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0430\u044e\u0442 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 GDPR \u0438 \u0435\u0433\u043e \u0430\u043d\u0430\u043b\u043e\u0433\u0438 \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u043b\u0438\u0441\u044c \u0438\u0437 \u0441\u0442\u0440\u0430\u0448\u0438\u043b\u043a\u0438 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0448\u0442\u0440\u0430\u0444\u044b.<\/p>\n\n\n\n

\u0425\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c: \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0438\u043a\u0443\u0434\u0430 \u043d\u0435 \u0434\u0435\u043b\u0438\u0441\u044c. \u041f\u0440\u043e\u0441\u0442\u043e \u0442\u0435\u043f\u0435\u0440\u044c \u0437\u0430 \u043d\u0438\u043c\u0438 \u043d\u0443\u0436\u043d\u043e \u0438\u0434\u0442\u0438 \u043a \u043f\u0435\u0440\u0432\u043e\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0443 \u2014 \u043a \u0441\u0430\u043c\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e. \u042d\u0442\u043e \u0438 \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f first-party data.<\/p>\n\n\n\n

\u041f\u043e\u0447\u0435\u043c\u0443 first-party data \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0430\u043c\u0435\u043d\u0430 cookies<\/h2>\n\n\n\n

Third-party cookies \u2014 \u044d\u0442\u043e \u0434\u0430\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u043b \u043a\u0442\u043e-\u0442\u043e \u0434\u0440\u0443\u0433\u043e\u0439 \u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u043b \u0442\u0435\u0431\u0435. \u0422\u044b \u043d\u0435 \u0437\u043d\u0430\u043b, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043e\u043d\u0438 \u0441\u0432\u0435\u0436\u0438\u0435, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u043e\u0447\u043d\u044b\u0435 \u0438 \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044d\u0442\u0438\u0447\u043d\u043e \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u0435.<\/p>\n\n\n\n

First-party data \u2014 \u044d\u0442\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0434\u0430\u043b \u0442\u0435\u0431\u0435 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e: \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0441\u044f, \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u043b \u0444\u043e\u0440\u043c\u0443, \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u043f\u043e\u0434\u043f\u0438\u0441\u0430\u043b\u0441\u044f \u043d\u0430 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443. \u042d\u0442\u043e \u0441\u0430\u043c\u044b\u0435 \u0447\u0438\u0441\u0442\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u0432\u0430\u044e\u0442. \u041e\u043d\u0438 \u0442\u043e\u0447\u043d\u0435\u0435, \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0435\u0435 \u0438 \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u0447\u0438\u0449\u0435.<\/p>\n\n\n\n

\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c eMarketer, B2B-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 first-party data \u0441\u0432\u043e\u0438\u043c \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u043c \u0434\u043b\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439. \u041d\u0435 \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u044d\u0442\u043e \u043c\u043e\u0434\u043d\u043e \u2014 \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043d\u0435\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b.<\/p>\n\n\n\n

\u0413\u0434\u0435 \u0438 \u043a\u0430\u043a \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c first-party data<\/h2>\n\n\n\n

Email \u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438<\/h3>\n\n\n\n

\u041a\u043b\u0430\u0441\u0441\u0438\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0438\u043a\u0443\u0434\u0430 \u043d\u0435 \u0434\u0435\u043b\u0430\u0441\u044c. Email-\u0430\u0434\u0440\u0435\u0441 \u0432 \u043e\u0431\u043c\u0435\u043d \u043d\u0430 \u0447\u0442\u043e-\u0442\u043e \u0446\u0435\u043d\u043d\u043e\u0435 \u2014 \u043b\u0438\u0434-\u043c\u0430\u0433\u043d\u0438\u0442, \u0437\u0430\u043a\u0440\u044b\u0442\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0441\u043a\u0438\u0434\u043a\u0443, \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u2014 \u044d\u0442\u043e \u0432\u0441\u0451 \u0435\u0449\u0451 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442. \u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u0435: \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0431\u043c\u0435\u043d\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0432 2026 \u0433\u043e\u0434\u0443 \u0445\u043e\u0440\u043e\u0448\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442, \u0447\u0442\u043e \u0435\u0433\u043e \u0434\u0430\u043d\u043d\u044b\u0435 \u0441\u0442\u043e\u044f\u0442 \u0434\u0435\u043d\u0435\u0433, \u0438 \u043d\u0435 \u043e\u0442\u0434\u0430\u0441\u0442 \u0438\u0445 \u0437\u0430 \u00ab\u043f\u043e\u0434\u043f\u0438\u0448\u0438\u0441\u044c \u0438 \u0431\u0443\u0434\u044c \u0432 \u043a\u0443\u0440\u0441\u0435\u00bb.<\/p>\n\n\n\n

\u041e\u043d\u0431\u043e\u0440\u0434\u0438\u043d\u0433 \u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f<\/h3>\n\n\n\n

\u041a\u0430\u0436\u0434\u044b\u0439 \u0448\u0430\u0433 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u2014 \u044d\u0442\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0443\u0437\u043d\u0430\u0442\u044c \u0447\u0442\u043e-\u0442\u043e \u0432\u0430\u0436\u043d\u043e\u0435 \u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435. \u041d\u043e \u0437\u0434\u0435\u0441\u044c \u0432\u0430\u0436\u043d\u0430 \u043c\u0435\u0440\u0430: \u0434\u043b\u0438\u043d\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u044b \u0443\u0431\u0438\u0432\u0430\u044e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u041b\u0443\u0447\u0448\u0438\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u2014 \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441\u0438\u0432\u043d\u043e\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435: \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e, \u0432 \u0445\u043e\u0434\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c.<\/p>\n\n\n\n

\u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435<\/h3>\n\n\n\n

\u0422\u043e, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0434\u0435\u043b\u0430\u0435\u0442 \u043d\u0430 \u0442\u0432\u043e\u0451\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u0435 \u2014 \u043a\u0430\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u0432 \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u043e\u0435, \u0433\u0434\u0435 \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u2014 \u044d\u0442\u043e \u0442\u043e\u0436\u0435 \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435. \u041e\u043d\u0438 \u043d\u0435 \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u044f\u0432\u043d\u043e\u0433\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f (\u043f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u043d\u043e\u0439 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0435) \u0438 \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0434\u0430\u044e\u0442 \u0431\u043e\u0433\u0430\u0442\u044b\u0439 \u0441\u0438\u0433\u043d\u0430\u043b \u043e \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f\u0445.<\/p>\n\n\n\n

\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/h3>\n\n\n\n

\u041e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043c\u043e\u0449\u043d\u044b\u0445 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u043e\u0432 \u0441\u0431\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0434\u043e\u0431\u0440\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0443\u0435\u0442 \u0441\u0435\u0431\u044f \u043f\u0440\u0438 \u043a\u0430\u0436\u0434\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u0430 \u0442\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0448\u044c \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0443 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u0442\u0430\u043a\u0438\u0435 \u0442\u043e\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u0445.<\/p>\n\n\n\n

\u041e\u043f\u0440\u043e\u0441\u044b \u0438 \u043a\u0432\u0438\u0437\u044b<\/h3>\n\n\n\n

\u041f\u0440\u044f\u043c\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u2014 \u043f\u0440\u044f\u043c\u043e\u0439 \u043e\u0442\u0432\u0435\u0442. \u041a\u0432\u0438\u0437 \u00ab\u043a\u0430\u043a\u043e\u0439 \u0442\u0438\u043f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e\u0434\u043e\u0439\u0434\u0451\u0442 \u0434\u043b\u044f \u0442\u0432\u043e\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u00bb \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043d\u043e \u0438 \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0435\u0433\u043e \u0437\u0430\u0434\u0430\u0447\u0430\u0445 \u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435.<\/p>\n\n\n\n

\u041a\u0430\u043a \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435: \u043e\u0442 \u0441\u0431\u043e\u0440\u0430 \u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e<\/h2>\n\n\n\n

\u0421\u043e\u0431\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u2014 \u043f\u043e\u043b\u0434\u0435\u043b\u0430. \u0412\u0430\u0436\u043d\u043e \u0443\u043c\u0435\u0442\u044c \u0438\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c.<\/p>\n\n\n\n

\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043f\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043b\u0443\u0447\u0448\u0435, \u0447\u0435\u043c \u043f\u043e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e-\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u0430\u043c. \u00ab\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 Telegram Ads \u0438 \u043d\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044e\u00bb \u2014 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442, \u0447\u0435\u043c \u00ab\u043c\u0443\u0436\u0447\u0438\u043d\u044b 25\u201335 \u043b\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u044e\u0449\u0438\u0435\u0441\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c\u00bb.<\/p>\n\n\n\n

Look-alike \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u2014 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f. \u0422\u044b \u0431\u0435\u0440\u0451\u0448\u044c \u0441\u0432\u043e\u044e \u043b\u0443\u0447\u0448\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c LTV) \u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u0448\u044c \u043f\u043e\u0445\u043e\u0436\u0438\u0445 \u043b\u044e\u0434\u0435\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445.<\/p>\n\n\n\n

\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u0432 email. \u041a\u043e\u0433\u0434\u0430 \u0442\u044b \u0437\u043d\u0430\u0435\u0448\u044c, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 Telegram Ads \u2014 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0439 \u0435\u043c\u0443 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043f\u0440\u043e Telegram, \u0430 \u043d\u0435 \u043e\u0431\u0449\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u0441\u0435\u0445.<\/p>\n\n\n\n

\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043f\u0440\u043e \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c<\/h2>\n\n\n\n

First-party data \u2014 \u0442\u0432\u043e\u044f \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442: \u043d\u0443\u0436\u043d\u043e \u0447\u0451\u0442\u043a\u043e \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u0442\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0448\u044c \u0438 \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0448\u044c, \u0434\u0430\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f, \u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u0437\u0430\u0449\u0438\u0449\u0451\u043d\u043d\u043e\u0439 \u0441\u0440\u0435\u0434\u0435. \u042d\u0442\u043e \u043d\u0435 \u0431\u044e\u0440\u043e\u043a\u0440\u0430\u0442\u0438\u044f \u2014 \u044d\u0442\u043e \u0433\u0438\u0433\u0438\u0435\u043d\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0437\u0430\u0449\u0438\u0449\u0430\u0435\u0442 \u0442\u0435\u0431\u044f \u043e\u0442 \u0440\u0435\u0433\u0443\u043b\u044f\u0442\u043e\u0440\u043d\u044b\u0445 \u0440\u0438\u0441\u043a\u043e\u0432 \u0438 \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439.<\/p>\n\n\n\n

\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f \u0432 first-party data \u2014 \u044d\u0442\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f \u0432 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c. \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u044b \u043c\u0435\u043d\u044f\u044e\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, cookie \u0443\u043c\u0438\u0440\u0430\u044e\u0442. \u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0430\u044f \u0431\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u2014 \u044d\u0442\u043e \u0430\u043a\u0442\u0438\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u0443 \u0442\u0435\u0431\u044f.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0421\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 cookie \u0443\u043c\u0438\u0440\u0430\u043b\u0438 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0438 \u043c\u0443\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u2014 \u043a\u0430\u043a \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436 \u0432 \u0444\u0438\u043d\u0430\u043b\u0435 \u0441\u0435\u0437\u043e\u043d\u0430 \u0441\u0435\u0440\u0438\u0430\u043b\u0430, \u043e \u0441\u043c\u0435\u0440\u0442\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u0441\u0435 \u0437\u043d\u0430\u043b\u0438, \u043d\u043e \u043d\u0438\u043a\u0442\u043e \u0434\u043e \u043a\u043e\u043d\u0446\u0430 \u043d\u0435 \u0432\u0435\u0440\u0438\u043b. \u0422\u0435\u043f\u0435\u0440\u044c \u044d\u0442\u043e \u0444\u0430\u043a\u0442: major browsers \u0440\u0435\u0436\u0443\u0442 third-party cookies, \u0440\u0435\u0433\u0443\u043b\u044f\u0442\u043e\u0440\u044b \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0430\u044e\u0442 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 GDPR \u0438 \u0435\u0433\u043e \u0430\u043d\u0430\u043b\u043e\u0433\u0438 \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u043b\u0438\u0441\u044c \u0438\u0437 \u0441\u0442\u0440\u0430\u0448\u0438\u043b\u043a\u0438 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0448\u0442\u0440\u0430\u0444\u044b. \u0425\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c: \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0438\u043a\u0443\u0434\u0430 \u043d\u0435 \u0434\u0435\u043b\u0438\u0441\u044c. \u041f\u0440\u043e\u0441\u0442\u043e \u0442\u0435\u043f\u0435\u0440\u044c \u0437\u0430 […]<\/p>\n","protected":false},"author":3,"featured_media":2301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[34,513,514,515,516,517,518,519,520,521,522,523,524,525,526],"class_list":["post-2300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising_guidelines","tag-34","tag-first-party-data","tag-sbor-dannyh-o-klientah","tag-cookies","tag-third-party-cookies","tag-gdpr","tag-email-marketing","tag-programmy-loyalnosti","tag-look-alike-auditorii","tag-personalizacziya-reklamy","tag-segmentacziya-auditorii","tag-dannye-polzovatelej","tag-digital-marketing","tag-lid-magnit","tag-crm-2"],"acf":[],"yoast_head":"\nFirst-party data: \u0441\u0431\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445 \u0431\u0435\u0437 cookies \u2014 getUNIQ<\/title>\n<meta name=\"description\" content=\"Third-party cookies \u0443\u0445\u043e\u0434\u044f\u0442. \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c, \u043a\u0430\u043a \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c first-party data \u0447\u0435\u0440\u0435\u0437 email, \u043a\u0432\u0438\u0437\u044b \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2014 \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getuniq.me\/blog\/first-party-data\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First-party data: \u043a\u0430\u043a \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u043a\u043e\u0433\u0434\u0430 cookies \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 - \u0411\u043b\u043e\u0433 getUNIQ\" \/>\n<meta property=\"og:description\" content=\"First-party data: \u043a\u0430\u043a \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u043a\u043e\u0433\u0434\u0430 cookies \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 - \u0431\u043b\u043e\u0433 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u043f\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430\u043c\u0438 getUNIQ.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getuniq.me\/blog\/first-party-data\/\" \/>\n<meta property=\"og:site_name\" content=\"getUNIQ\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T09:33:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T09:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/05\/first-party-data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viktella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viktella\" \/>\n\t<meta name=\"twitter:label2\" 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