{"id":2311,"date":"2026-05-19T13:08:33","date_gmt":"2026-05-19T10:08:33","guid":{"rendered":"https:\/\/getuniq.me\/blog\/?p=2311"},"modified":"2026-06-01T13:19:10","modified_gmt":"2026-06-01T10:19:10","slug":"effekt-kopirki","status":"publish","type":"post","link":"https:\/\/getuniq.me\/blog\/effekt-kopirki\/","title":{"rendered":"\u042d\u0444\u0444\u0435\u043a\u0442 \u043a\u043e\u043f\u0438\u0440\u043a\u0438: \u043f\u043e\u0447\u0435\u043c\u0443 AI-\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u0434\u0435\u043b\u0430\u044e\u0442 \u0432\u0441\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u043f\u043e\u0445\u043e\u0436\u0438\u043c\u0438 \u0438 \u0447\u0442\u043e \u0441 \u044d\u0442\u0438\u043c \u0434\u0435\u043b\u0430\u0442\u044c"},"content":{"rendered":"\n

\u041e\u0442\u043a\u0440\u043e\u0439 \u043b\u044e\u0431\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u0430\u043d\u043d\u0435\u0440, \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u044c\u044e \u0431\u0435\u0437 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a. \u041f\u043e\u0442\u043e\u043c \u043e\u0442\u043a\u0440\u043e\u0439 \u0435\u0449\u0451 \u043e\u0434\u0438\u043d \u2014 \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430. \u041f\u043e\u0442\u043e\u043c \u0442\u0440\u0435\u0442\u0438\u0439 \u2014 \u0438\u0437 \u0434\u0440\u0443\u0433\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438. \u0417\u0430\u043c\u0435\u0447\u0430\u0435\u0448\u044c? \u041e\u043d\u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e: \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0448\u0440\u0438\u0444\u0442\u044b, \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0446\u0432\u0435\u0442\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u043f\u043e\u0445\u043e\u0436\u0438\u0439 \u0442\u043e\u043d \u0442\u0435\u043a\u0441\u0442\u0430.<\/p>\n\n\n\n

\u042d\u0442\u043e \u043d\u0435 \u0441\u043b\u0443\u0447\u0430\u0439\u043d\u043e\u0441\u0442\u044c. \u042d\u0442\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0430\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u2014 \u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0443\u0436\u0435 \u043d\u0430\u0437\u0432\u0430\u043b\u0430 \u0435\u0451 \u00abAI sameness\u00bb.<\/p>\n\n\n\n

\u041f\u043e\u0447\u0435\u043c\u0443 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0438 \u0434\u0435\u043b\u0430\u044e\u0442 \u0431\u0440\u0435\u043d\u0434\u044b \u043f\u043e\u0445\u043e\u0436\u0438\u043c\u0438<\/strong><\/p>\n\n\n\n

\u042f\u0437\u044b\u043a\u043e\u0432\u044b\u0435 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u044b \u043d\u0430 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0445 \u0434\u0430\u0442\u0430\u0441\u0435\u0442\u0430\u0445 \u2014 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430\u0445 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439, \u0442\u0435\u043a\u0441\u0442\u043e\u0432, \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041a\u043e\u0433\u0434\u0430 \u0442\u044b \u043f\u0440\u043e\u0441\u0438\u0448\u044c \u00ab\u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u0430\u043d\u043d\u0435\u0440 \u0434\u043b\u044f \u0444\u0438\u043d\u0442\u0435\u0445-\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u00bb \u2014 \u043c\u043e\u0434\u0435\u043b\u044c \u0432\u044b\u0434\u0430\u0451\u0442 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0443\u0441\u0440\u0435\u0434\u043d\u0451\u043d\u043d\u044b\u0439 \u043e\u0442\u0432\u0435\u0442: \u0442\u043e, \u0447\u0442\u043e \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u0435\u0442\u0441\u044f \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u0432 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a \u0437\u0430\u043f\u0440\u043e\u0441\u0443. \u0421\u0438\u043d\u0438\u0435 \u0442\u043e\u043d\u0430, \u0447\u0438\u0441\u0442\u044b\u0439 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u0438\u0437\u043c, \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a.<\/p>\n\n\n\n

\u0418\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u0438 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043f\u043e \u0432\u0441\u0435\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e. \u0422\u044b\u0441\u044f\u0447\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0441 \u043f\u043e\u0445\u043e\u0436\u0438\u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n\n\n\n

\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Smartly (\u043e\u043f\u0440\u043e\u0441 450 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432), 75% \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043e\u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0435\u043d\u044b \u0442\u0435\u043c, \u0447\u0442\u043e AI-\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u0435\u043b\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u044b \u043d\u0435\u0440\u0430\u0437\u043b\u0438\u0447\u0438\u043c\u044b\u043c\u0438. \u0425\u0443\u0436\u0435 \u0442\u043e\u0433\u043e: 86% \u0443\u0436\u0435 \u0432\u0438\u0434\u0435\u043b\u0438 AI-\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u043b\u0438 \u043a\u0430\u043a \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n

\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u0435\u0439\u0447\u0430\u0441<\/strong><\/p>\n\n\n\n

\u0420\u0430\u043d\u044c\u0448\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043b\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u2014 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u043e\u0432, \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u043e\u0432, \u0430\u0440\u0442-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432. \u042d\u0442\u043e \u0441\u0430\u043c\u043e \u043f\u043e \u0441\u0435\u0431\u0435 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u043b\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u0446\u0438\u044e: \u043d\u0435 \u0432\u0441\u0435 \u043c\u043e\u0433\u043b\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0441\u0435\u0431\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433.<\/p>\n\n\n\n

AI \u0434\u0435\u043c\u043e\u043a\u0440\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e. \u0422\u0435\u043f\u0435\u0440\u044c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u0440\u0430\u0441\u0438\u0432\u044b\u0439 \u0431\u0430\u043d\u043d\u0435\u0440 \u043c\u043e\u0436\u0435\u0442 \u043b\u044e\u0431\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043f\u044f\u0442\u044c \u043c\u0438\u043d\u0443\u0442. \u041d\u043e \u0435\u0441\u043b\u0438 \u0432\u0441\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043e\u0434\u043d\u0438 \u0438 \u0442\u0435 \u0436\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0441 \u043e\u0434\u043d\u0438\u043c\u0438 \u0438 \u0442\u0435\u043c\u0438 \u0436\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u043c\u0438 \u2014 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u0438\u0441\u0447\u0435\u0437\u0430\u0435\u0442. \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0441\u043c\u0435\u0449\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u00ab\u043c\u043e\u0433\u0443 \u043b\u0438 \u044f \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u00bb \u043a \u00ab\u043c\u043e\u0433\u0443 \u043b\u0438 \u044f \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u043a\u0430\u043a \u043c\u043e\u0439 \u0431\u0440\u0435\u043d\u0434\u00bb.<\/p>\n\n\n\n

\u041a\u0430\u043a \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u044d\u043f\u043e\u0445\u0443 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e AI<\/strong><\/p>\n\n\n\n

\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u0439 \u0432 brand guidelines \u0434\u043b\u044f AI<\/strong><\/p>\n\n\n\n

\u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u0431\u0443\u043a\u0438 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442 \u0448\u0440\u0438\u0444\u0442\u044b, \u0446\u0432\u0435\u0442\u0430 \u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u2014 \u0434\u043b\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u043e\u0432. AI-\u0431\u0440\u0435\u043d\u0434\u0431\u0443\u043a \u0438\u0434\u0451\u0442 \u0434\u0430\u043b\u044c\u0448\u0435: \u043e\u043d \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0441\u0442\u0438\u043b\u044c \u043f\u0440\u043e\u043c\u043f\u0442\u043e\u0432, \u0437\u0430\u043f\u0440\u0435\u0449\u0451\u043d\u043d\u044b\u0435 \u043f\u0430\u0442\u0442\u0435\u0440\u043d\u044b, \u0440\u0435\u0444\u0435\u0440\u0435\u043d\u0441\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0434\u043e\u043b\u0436\u0435\u043d \u0438 \u043d\u0435 \u0434\u043e\u043b\u0436\u0435\u043d \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u042d\u0442\u043e \u043d\u043e\u0432\u044b\u0439 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u043f\u043e\u043a\u0430 \u043d\u0435\u0442 \u0443 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u2014 \u0438 \u044d\u0442\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0435\u0433\u043e \u0441\u043e\u0437\u0434\u0430\u0441\u0442.<\/p>\n\n\n\n

\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u0430\u043a \u0438\u0441\u0445\u043e\u0434\u043d\u0438\u043a<\/strong><\/p>\n\n\n\n

\u041d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u044c, \u043e\u0431\u0443\u0447\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u0442\u0432\u043e\u0438\u0445 \u0430\u0440\u0445\u0438\u0432\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430\u0445, \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u0445 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u2014 \u0432\u044b\u0434\u0430\u0451\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u043e\u043b\u0435\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u0447\u0435\u043c generic-\u0437\u0430\u043f\u0440\u043e\u0441. Fine-tuning \u0438 RAG (retrieval-augmented generation) \u2014 \u044d\u0442\u043e \u0443\u0436\u0435 \u043d\u0435 \u044d\u043a\u0437\u043e\u0442\u0438\u043a\u0430, \u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435.<\/p>\n\n\n\n

\u0421\u043e\u0445\u0440\u0430\u043d\u044f\u0439 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0432 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u043e\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435<\/strong><\/p>\n\n\n\n

AI \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0441\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441 \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u044f\u043c\u0438 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c. \u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f, \u0443\u0433\u043e\u043b, \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435, \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u0430\u044f \u0438\u0434\u0435\u044f \u2014 \u044d\u0442\u043e \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0441\u0438\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u043e\u0440\u043e\u043d\u0430 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430. \u041b\u0443\u0447\u0448\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0440\u0430\u0431\u043e\u0442\u044b \u043d\u0435 \u00ab\u0432\u043c\u0435\u0441\u0442\u043e\u00bb \u0438 \u043d\u0435 \u00ab\u0431\u0435\u0437\u00bb \u2014 \u0430 \u00abAI \u0434\u0435\u043b\u0430\u0435\u0442 80% \u0440\u0430\u0431\u043e\u0442\u044b, \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u00bb.<\/p>\n\n\n\n

\u0422\u0435\u0441\u0442\u0438\u0440\u0443\u0439 \u043d\u0430 \u043e\u0442\u043b\u0438\u0447\u0438\u043c\u043e\u0441\u0442\u044c<\/strong><\/p>\n\n\n\n

\u0414\u043e\u0431\u0430\u0432\u044c \u0432 \u0441\u0432\u043e\u0438 \u0442\u0435\u0441\u0442\u044b \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441: \u0435\u0441\u043b\u0438 \u0443\u0431\u0440\u0430\u0442\u044c \u043b\u043e\u0433\u043e\u0442\u0438\u043f, \u043c\u043e\u0436\u043d\u043e \u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0447\u044c\u044f \u044d\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0430? \u0415\u0441\u043b\u0438 \u043d\u0435\u0442 \u2014 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0443\u044e \u0444\u0443\u043d\u043a\u0446\u0438\u044e, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043e\u043d \u043a\u0440\u0430\u0441\u0438\u0432\u044b\u0439.<\/p>\n\n\n\n

\u041f\u0440\u043e\u043a\u0430\u0447\u0438\u0432\u0430\u0439 \u043f\u0440\u043e\u043c\u043f\u0442-\u0438\u043d\u0436\u0438\u043d\u0438\u0440\u0438\u043d\u0433 \u043a\u0430\u043a \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u044e<\/strong><\/p>\n\n\n\n

\u041a\u0430\u0447\u0435\u0441\u0442\u0432\u043e AI-\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u0430. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u043c\u0435\u0435\u0442 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u044b\u0435, \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u043c\u043f\u0442\u044b \u0441 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f, \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430, \u0437\u0430\u043f\u0440\u0435\u0449\u0451\u043d\u043d\u044b\u0445 \u043f\u0430\u0442\u0442\u0435\u0440\u043d\u043e\u0432 \u2014 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u043e \u0434\u0440\u0443\u0433\u043e\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u0447\u0435\u043c \u0442\u043e\u0442, \u043a\u0442\u043e \u043f\u0438\u0448\u0435\u0442 \u00ab\u0441\u0434\u0435\u043b\u0430\u0439 \u0431\u0430\u043d\u043d\u0435\u0440 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b\u00bb.<\/p>\n\n\n\n

\u041f\u0430\u0440\u0430\u0434\u043e\u043a\u0441 AI \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435<\/strong><\/p>\n\n\n\n

\u0412\u043e\u0442 \u0438\u0440\u043e\u043d\u0438\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438: \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u043b \u043f\u043e\u043c\u043e\u0447\u044c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0438 \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0441\u043e\u0437\u0434\u0430\u043b \u043d\u043e\u0432\u0443\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u2014 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0443\u0441\u0438\u043b\u0438\u0439 \u0434\u043b\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u042d\u0442\u043e \u043d\u0435 \u043f\u043e\u0432\u043e\u0434 \u043e\u0442\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442 AI. \u042d\u0442\u043e \u043f\u043e\u0432\u043e\u0434 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u0443\u043c\u043d\u0435\u0435.<\/p>\n\n\n\n

\u0411\u0440\u0435\u043d\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0441\u0442\u0440\u043e\u044f\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 AI-\u0430\u0441\u0441\u0438\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u0442\u0432\u0430 \u0441 \u0447\u0451\u0442\u043a\u0438\u043c\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c\u0438 \u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u043c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u043c, \u043e\u043a\u0430\u0436\u0443\u0442\u0441\u044f \u0432 \u0432\u044b\u0438\u0433\u0440\u044b\u0448\u0435 \u0434\u0432\u0430\u0436\u0434\u044b: \u043e\u043d\u0438 \u0431\u0443\u0434\u0443\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u0438\u043d\u0430\u0447\u0435.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u041e\u0442\u043a\u0440\u043e\u0439 \u043b\u044e\u0431\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u0430\u043d\u043d\u0435\u0440, \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u044c\u044e \u0431\u0435\u0437 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a. \u041f\u043e\u0442\u043e\u043c \u043e\u0442\u043a\u0440\u043e\u0439 \u0435\u0449\u0451 \u043e\u0434\u0438\u043d \u2014 \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430. \u041f\u043e\u0442\u043e\u043c \u0442\u0440\u0435\u0442\u0438\u0439 \u2014 \u0438\u0437 \u0434\u0440\u0443\u0433\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438. \u0417\u0430\u043c\u0435\u0447\u0430\u0435\u0448\u044c? \u041e\u043d\u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e: \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0448\u0440\u0438\u0444\u0442\u044b, \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0446\u0432\u0435\u0442\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u043f\u043e\u0445\u043e\u0436\u0438\u0439 \u0442\u043e\u043d \u0442\u0435\u043a\u0441\u0442\u0430. \u042d\u0442\u043e \u043d\u0435 \u0441\u043b\u0443\u0447\u0430\u0439\u043d\u043e\u0441\u0442\u044c. \u042d\u0442\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0430\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u2014 \u0438 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0443\u0436\u0435 \u043d\u0430\u0437\u0432\u0430\u043b\u0430 \u0435\u0451 \u00abAI sameness\u00bb. \u041f\u043e\u0447\u0435\u043c\u0443 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