{"id":2317,"date":"2026-05-28T13:19:54","date_gmt":"2026-05-28T10:19:54","guid":{"rendered":"https:\/\/getuniq.me\/blog\/?p=2317"},"modified":"2026-06-01T13:27:22","modified_gmt":"2026-06-01T10:27:22","slug":"korotkoe-video-performans","status":"publish","type":"post","link":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/","title":{"rendered":"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts"},"content":{"rendered":"\n

\u00ab\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0441\u043d\u0438\u043c\u0435\u043c Reels\u00bb \u2014 \u0444\u0440\u0430\u0437\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0441\u043b\u044b\u0448\u0430\u0442 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u0431\u0440\u0438\u0444\u0438\u043d\u0433\u0435. \u00ab\u0427\u0442\u043e \u043d\u0430\u043c \u044d\u0442\u043e \u0434\u0430\u043b\u043e?\u00bb \u2014 \u0432\u043e\u043f\u0440\u043e\u0441, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0447\u0442\u0438 \u043d\u0438\u043a\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u0446\u0438\u0444\u0440\u0430\u043c\u0438.<\/p>\n\n\n\n

\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u043e \u0431\u044b\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u043c. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Wyzowl, 91% \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442. Short-form video \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 82% \u0432\u0441\u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u044d\u0442\u043e\u0442 \u043a\u0430\u043d\u0430\u043b \u043a\u0430\u043a \u043d\u0430 \u043e\u0445\u0432\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0438 \u0443\u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f, \u043f\u043e\u0447\u0435\u043c\u0443 \u043b\u0430\u0439\u043a\u0438 \u043d\u0435 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044e\u0442\u0441\u044f \u0432 \u0434\u0435\u043d\u044c\u0433\u0438.<\/p>\n\n\n\n

\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043d\u0435 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0432 \u0442\u043e\u043c, \u043a\u0430\u043a \u0435\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442.<\/p>\n\n\n\n

\u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u0445\u0432\u0430\u0442\u043d\u0430\u044f \u043b\u043e\u0433\u0438\u043a\u0430 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0434\u043b\u044f \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043e<\/strong><\/p>\n\n\n\n

\u041e\u0445\u0432\u0430\u0442\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0442\u0430\u043a: \u043c\u044b \u0441\u043d\u044f\u043b\u0438 \u0432\u0438\u0434\u0435\u043e, \u043e\u043d\u043e \u043d\u0430\u0431\u0440\u0430\u043b\u043e 100 000 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432, \u0437\u043d\u0430\u0447\u0438\u0442 100 000 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0437\u043d\u0430\u043b\u0438 \u043e \u043d\u0430\u0441. \u0425\u043e\u0440\u043e\u0448\u043e.<\/p>\n\n\n\n

\u041f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u0437\u0430\u0434\u0430\u0451\u0442 \u0434\u0440\u0443\u0433\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441: \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0437 \u044d\u0442\u0438\u0445 100 000 \u043f\u0435\u0440\u0435\u0448\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442? \u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c? \u0421\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0443\u043f\u0438\u043b\u0438? \u0418 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044d\u0442\u043e \u0441\u0442\u043e\u0438\u043b\u043e \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438?<\/p>\n\n\n\n

\u0420\u0430\u0437\u043d\u0438\u0446\u0430 \u0432 \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u2014 \u0438 \u043e\u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442, \u0431\u0443\u0434\u0435\u0442 \u043b\u0438 \u0432\u0438\u0434\u0435\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0440\u0430\u0441\u0438\u0432\u044b\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c \u0438\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n

\u0425\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c: \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0432\u0438\u0434\u0435\u043e \u2014 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043f\u043b\u0430\u0442\u043d\u044b\u0435 Reels \u0432 Instagram, TikTok Ads \u0438 YouTube Shorts \u0441 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u2014 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u0443\u044e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u0432\u043e\u0440\u043e\u043d\u043a\u0443. \u0418 \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u0435\u0451 \u0442\u0430\u043a \u0436\u0435, \u043a\u0430\u043a \u0442\u044b \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0448\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n

\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u0432\u043e\u043a\u0440\u0443\u0433 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043e<\/strong><\/p>\n\n\n\n

\u0412\u0435\u0440\u0445\u043d\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u2014 \u044d\u0442\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438 \u0448\u0438\u0440\u043e\u043a\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043e\u0445\u0432\u0430\u0442. \u0426\u0435\u043b\u044c \u2014 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u043d\u0430\u043d\u0438\u0435, \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0435\u0440\u0432\u043e\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435 \u043e \u0431\u0440\u0435\u043d\u0434\u0435, \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u0433\u043e\u043b\u043e\u0432\u0443 \u043a \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u0443. \u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0437\u0434\u0435\u0441\u044c: \u043e\u0445\u0432\u0430\u0442, \u0434\u043e\u0441\u043c\u043e\u0442\u0440\u044b, CTR \u043d\u0430 \u043f\u0440\u043e\u0444\u0438\u043b\u044c.<\/p>\n\n\n\n

\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u2014 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0442\u0435\u0445, \u043a\u0442\u043e \u0434\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b \u0432\u0438\u0434\u0435\u043e \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u043d\u0430 50\u201375%. \u042d\u0442\u043e \u0443\u0436\u0435 \u0442\u0451\u043f\u043b\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0441 \u043f\u0440\u043e\u044f\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u043c. \u0415\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u2014 \u043a\u0435\u0439\u0441\u044b, \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f, \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0432\u043e\u0437\u0440\u0430\u0436\u0435\u043d\u0438\u044f. \u041c\u0435\u0442\u0440\u0438\u043a\u0438: \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u043d\u0430 \u0441\u0430\u0439\u0442, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438, \u0437\u0430\u044f\u0432\u043a\u0438.<\/p>\n\n\n\n

\u041d\u0438\u0436\u043d\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u2014 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0442\u0435\u043c\u0438, \u043a\u0442\u043e \u043f\u043e\u0431\u044b\u0432\u0430\u043b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437. \u0417\u0434\u0435\u0441\u044c \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0435\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043e\u0436\u0438\u043c\u0430: \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043e\u0444\u0444\u0435\u0440, \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0432\u043e\u0437\u0440\u0430\u0436\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n

\u041c\u0435\u0442\u0440\u0438\u043a\u0438, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c<\/strong><\/p>\n\n\n\n

\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0438 \u043b\u0430\u0439\u043a\u0438 \u2014 \u044d\u0442\u043e \u0442\u0449\u0435\u0441\u043b\u0430\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438. \u041e\u043d\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b, \u043d\u043e \u043d\u0435 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043d\u0438\u0447\u0435\u0433\u043e \u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435.<\/p>\n\n\n\n

\u0414\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0434\u043e \u043a\u043e\u043d\u0446\u0430 (completion rate) \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435. \u0415\u0441\u043b\u0438 \u0432\u0438\u0434\u0435\u043e \u0434\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u043c\u0435\u043d\u0435\u0435 20% \u2014 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0432 \u0441\u0430\u043c\u043e\u043c \u0440\u043e\u043b\u0438\u043a\u0435. \u0415\u0441\u043b\u0438 50%+ \u2014 \u0445\u043e\u0440\u043e\u0448\u043e.<\/p>\n\n\n\n

Click-through rate (CTR) \u043d\u0430 \u0441\u0441\u044b\u043b\u043a\u0443 \u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u0435 \u0438\u043b\u0438 \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u0443\u0435\u0442 \u043b\u0438 \u0432\u0438\u0434\u0435\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/p>\n\n\n\n

\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f (CPA) \u2014 \u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0434\u043b\u044f \u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. \u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u0438\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a, \u043b\u0438\u0434, \u043f\u043e\u043a\u0443\u043f\u043a\u0430 \u0438\u0437 \u0432\u0438\u0434\u0435\u043e-\u043a\u0430\u043d\u0430\u043b\u0430 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438?<\/p>\n\n\n\n

View-through conversion \u2014 \u043b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0438\u0434\u0435\u043b\u0438 \u0440\u043e\u043b\u0438\u043a, \u043d\u043e \u043f\u0435\u0440\u0435\u0448\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442 \u043d\u0435 \u0438\u0437 \u043d\u0435\u0433\u043e, \u0430 \u043f\u043e\u0437\u0436\u0435 \u0438\u0437 \u0434\u0440\u0443\u0433\u043e\u0433\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430. \u042d\u0442\u043e \u0432\u0430\u0436\u043d\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0440\u043e\u043b\u0438 \u0432\u0438\u0434\u0435\u043e \u0432 \u0432\u043e\u0440\u043e\u043d\u043a\u0435.<\/p>\n\n\n\n

\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c<\/strong><\/p>\n\n\n\n

\u0422\u0440\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442, \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043b\u0438 \u0440\u043e\u043b\u0438\u043a \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0430\u0431\u0438\u0440\u0430\u0435\u0442 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b.<\/p>\n\n\n\n

\u041f\u0435\u0440\u0432\u044b\u0435 \u0442\u0440\u0438 \u0441\u0435\u043a\u0443\u043d\u0434\u044b. \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u0435: \u0435\u0441\u043b\u0438 \u0437\u0430 \u0442\u0440\u0438 \u0441\u0435\u043a\u0443\u043d\u0434\u044b \u043d\u0435 \u0437\u0430\u0446\u0435\u043f\u0438\u043b\u043e \u2014 \u0441\u0432\u0430\u0439\u043f. \u041d\u0430\u0447\u0438\u043d\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u043e \u0441 \u0441\u0430\u043c\u043e\u0433\u043e \u043e\u0441\u0442\u0440\u043e\u0433\u043e \u2014 \u0441 \u043a\u043e\u043d\u0444\u043b\u0438\u043a\u0442\u0430, \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0444\u0430\u043a\u0442\u0430, \u043f\u0440\u044f\u043c\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u043a \u0431\u043e\u043b\u0438.<\/p>\n\n\n\n

\u0427\u0451\u0442\u043a\u0438\u0439 \u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e. \u00ab\u041f\u0435\u0440\u0435\u0439\u0434\u0438 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435 \u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u0435\u00bb, \u00ab\u0441\u043e\u0445\u0440\u0430\u043d\u0438 \u0441\u0435\u0431\u0435\u00bb, \u00ab\u043d\u0430\u043f\u0438\u0448\u0438 \u0432 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u044f\u0445\u00bb \u2014 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0432 \u043a\u043e\u043d\u0446\u0435 \u0432\u0438\u0434\u0435\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u0411\u0435\u0437 CTA \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043a\u0440\u043e\u043b\u043b\u044f\u0442 \u0434\u0430\u043b\u044c\u0448\u0435.<\/p>\n\n\n\n

\u0421\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0415\u0441\u043b\u0438 \u0432\u0438\u0434\u0435\u043e \u043e\u0431\u0435\u0449\u0430\u0435\u0442 \u043e\u0434\u043d\u043e, \u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u043a\u0443\u0434\u0430 \u0432\u0435\u0434\u0451\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434, \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0434\u0440\u0443\u0433\u043e\u043c \u2014 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043f\u0430\u0434\u0430\u0435\u0442. \u041b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438 \u0432\u0438\u0434\u0435\u043e \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0435\u0434\u0438\u043d\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u043e\u0439, \u0430 \u043d\u0435 \u0434\u0432\u0443\u043c\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044f\u043c\u0438.<\/p>\n\n\n\n

\u0413\u043b\u0430\u0432\u043d\u043e\u0435<\/strong><\/p>\n\n\n\n

\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u0441\u0442\u0430\u043b\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b\u043e\u043c \u2014 \u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0443 \u0442\u0435\u0445, \u043a\u0442\u043e \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u043d\u0435\u043c\u0443 \u043a\u0430\u043a \u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b\u0443. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0434\u043e \u0441\u044a\u0451\u043c\u043a\u0438, \u0432\u044b\u0441\u0442\u0440\u043e\u0439 \u0432\u043e\u0440\u043e\u043d\u043a\u0443, \u0441\u0447\u0438\u0442\u0430\u0439 CPA. \u0422\u043e\u0433\u0434\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u0447\u0442\u043e \u043d\u0430\u043c \u044d\u0442\u043e \u0434\u0430\u043b\u043e?\u00bb \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043d\u0435\u0442 \u0431\u044b\u0442\u044c \u043d\u0435\u0443\u0434\u043e\u0431\u043d\u044b\u043c.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0441\u043d\u0438\u043c\u0435\u043c Reels\u00bb \u2014 \u0444\u0440\u0430\u0437\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0441\u043b\u044b\u0448\u0430\u0442 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u0431\u0440\u0438\u0444\u0438\u043d\u0433\u0435. \u00ab\u0427\u0442\u043e \u043d\u0430\u043c \u044d\u0442\u043e \u0434\u0430\u043b\u043e?\u00bb \u2014 \u0432\u043e\u043f\u0440\u043e\u0441, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0447\u0442\u0438 \u043d\u0438\u043a\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u0446\u0438\u0444\u0440\u0430\u043c\u0438. \u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u043e \u0431\u044b\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u043c. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Wyzowl, 91% \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442. Short-form video \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 82% \u0432\u0441\u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u044d\u0442\u043e\u0442 […]<\/p>\n","protected":false},"author":3,"featured_media":2318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[539,540,541,542,543,544,545,546,547],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising_guidelines","tag-korotkoe-video","tag-youtube-shorts","tag-reels","tag-tiktok-ads","tag-performans-marketing","tag-videomarketing-2","tag-voronka-prodazh","tag-roi-reklamy","tag-metriki-reklamy"],"acf":[],"yoast_head":"\n\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI<\/title>\n<meta name=\"description\" content=\"Reels \u0438 Shorts \u2014 \u0443\u0436\u0435 \u043d\u0435 \u043e\u0445\u0432\u0430\u0442\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442. \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c, \u043a\u0430\u043a \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043e \u0438 \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts - \u0411\u043b\u043e\u0433 getUNIQ\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts - \u0431\u043b\u043e\u0433 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u043f\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430\u043c\u0438 getUNIQ.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/\" \/>\n<meta property=\"og:site_name\" content=\"getUNIQ\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T10:19:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T10:27:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viktella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viktella\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/\"},\"author\":{\"name\":\"Viktella\",\"@id\":\"https:\/\/getuniq.me\/blog\/#\/schema\/person\/d06cbae45fc619823ee5e519998f8a87\"},\"headline\":\"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts\",\"datePublished\":\"2026-05-28T10:19:54+00:00\",\"dateModified\":\"2026-06-01T10:27:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/\"},\"wordCount\":530,\"publisher\":{\"@id\":\"https:\/\/getuniq.me\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png\",\"keywords\":[\"\u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e\",\"YouTube Shorts\",\"Reels\",\"TikTok Ads\",\"\u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\",\"\u0432\u0438\u0434\u0435\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\",\"\u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\",\"ROI \u0440\u0435\u043a\u043b\u0430\u043c\u044b\",\"\u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\"],\"articleSection\":[\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/\",\"url\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/\",\"name\":\"\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI\",\"isPartOf\":{\"@id\":\"https:\/\/getuniq.me\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png\",\"datePublished\":\"2026-05-28T10:19:54+00:00\",\"dateModified\":\"2026-06-01T10:27:22+00:00\",\"description\":\"Reels \u0438 Shorts \u2014 \u0443\u0436\u0435 \u043d\u0435 \u043e\u0445\u0432\u0430\u0442\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442. \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c, \u043a\u0430\u043a \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043e \u0438 \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c\",\"breadcrumb\":{\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#primaryimage\",\"url\":\"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png\",\"contentUrl\":\"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png\",\"width\":1920,\"height\":1080,\"caption\":\"korotkoe-video-kak-performans-kanal\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"getUNIQ\",\"item\":\"https:\/\/getuniq.me\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/getuniq.me\/blog\/#website\",\"url\":\"https:\/\/getuniq.me\/blog\/\",\"name\":\"getUNIQ\",\"description\":\"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\",\"publisher\":{\"@id\":\"https:\/\/getuniq.me\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/getuniq.me\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/getuniq.me\/blog\/#organization\",\"name\":\"getUNIQ\",\"url\":\"https:\/\/getuniq.me\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/getuniq.me\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2024\/08\/aksdnjqnwejnjdsdnfjka.svg\",\"contentUrl\":\"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2024\/08\/aksdnjqnwejnjdsdnfjka.svg\",\"width\":130,\"height\":40,\"caption\":\"getUNIQ\"},\"image\":{\"@id\":\"https:\/\/getuniq.me\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/getuniq.me\/blog\/#\/schema\/person\/d06cbae45fc619823ee5e519998f8a87\",\"name\":\"Viktella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/getuniq.me\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a1b349629547e9cafe3f82bf50075576?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a1b349629547e9cafe3f82bf50075576?s=96&d=mm&r=g\",\"caption\":\"Viktella\"},\"sameAs\":[\"http:\/\/getuniq.me\"],\"url\":\"https:\/\/getuniq.me\/blog\/author\/v-sladkova\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI","description":"Reels \u0438 Shorts \u2014 \u0443\u0436\u0435 \u043d\u0435 \u043e\u0445\u0432\u0430\u0442\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442. \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c, \u043a\u0430\u043a \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043e \u0438 \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/","og_locale":"ru_RU","og_type":"article","og_title":"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts - \u0411\u043b\u043e\u0433 getUNIQ","og_description":"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts - \u0431\u043b\u043e\u0433 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u043f\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430\u043c\u0438 getUNIQ.","og_url":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/","og_site_name":"getUNIQ","article_published_time":"2026-05-28T10:19:54+00:00","article_modified_time":"2026-06-01T10:27:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png","type":"image\/png"}],"author":"Viktella","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Viktella","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#article","isPartOf":{"@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/"},"author":{"name":"Viktella","@id":"https:\/\/getuniq.me\/blog\/#\/schema\/person\/d06cbae45fc619823ee5e519998f8a87"},"headline":"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts","datePublished":"2026-05-28T10:19:54+00:00","dateModified":"2026-06-01T10:27:22+00:00","mainEntityOfPage":{"@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/"},"wordCount":530,"publisher":{"@id":"https:\/\/getuniq.me\/blog\/#organization"},"image":{"@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#primaryimage"},"thumbnailUrl":"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png","keywords":["\u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e","YouTube Shorts","Reels","TikTok Ads","\u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433","\u0432\u0438\u0434\u0435\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433","\u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436","ROI \u0440\u0435\u043a\u043b\u0430\u043c\u044b","\u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b"],"articleSection":["\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/","url":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/","name":"\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI","isPartOf":{"@id":"https:\/\/getuniq.me\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#primaryimage"},"image":{"@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#primaryimage"},"thumbnailUrl":"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png","datePublished":"2026-05-28T10:19:54+00:00","dateModified":"2026-06-01T10:27:22+00:00","description":"Reels \u0438 Shorts \u2014 \u0443\u0436\u0435 \u043d\u0435 \u043e\u0445\u0432\u0430\u0442\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442. \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c, \u043a\u0430\u043a \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043e \u0438 \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c","breadcrumb":{"@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#primaryimage","url":"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png","contentUrl":"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2026\/06\/korotkoe-video-kak-performans-kanal.png","width":1920,"height":1080,"caption":"korotkoe-video-kak-performans-kanal"},{"@type":"BreadcrumbList","@id":"https:\/\/getuniq.me\/blog\/korotkoe-video-performans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"getUNIQ","item":"https:\/\/getuniq.me\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00a0\u041a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e \u043a\u0430\u043a \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043a\u0430\u043d\u0430\u043b: \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u0442\u044c ROI \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 Reels \u0438 Shorts"}]},{"@type":"WebSite","@id":"https:\/\/getuniq.me\/blog\/#website","url":"https:\/\/getuniq.me\/blog\/","name":"getUNIQ","description":"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b","publisher":{"@id":"https:\/\/getuniq.me\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/getuniq.me\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/getuniq.me\/blog\/#organization","name":"getUNIQ","url":"https:\/\/getuniq.me\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/getuniq.me\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2024\/08\/aksdnjqnwejnjdsdnfjka.svg","contentUrl":"https:\/\/getuniq.me\/blog\/wp-content\/uploads\/2024\/08\/aksdnjqnwejnjdsdnfjka.svg","width":130,"height":40,"caption":"getUNIQ"},"image":{"@id":"https:\/\/getuniq.me\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/getuniq.me\/blog\/#\/schema\/person\/d06cbae45fc619823ee5e519998f8a87","name":"Viktella","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/getuniq.me\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a1b349629547e9cafe3f82bf50075576?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1b349629547e9cafe3f82bf50075576?s=96&d=mm&r=g","caption":"Viktella"},"sameAs":["http:\/\/getuniq.me"],"url":"https:\/\/getuniq.me\/blog\/author\/v-sladkova\/"}]}},"_links":{"self":[{"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/posts\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":1,"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"predecessor-version":[{"id":2319,"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/posts\/2317\/revisions\/2319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/media\/2318"}],"wp:attachment":[{"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/categories?post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getuniq.me\/blog\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}