Simplify interaction with ads in just a few clicks
Audience size
All communities of the social network VKontakte
Optimization Model
CPM, CPC
Advertising format
Publication on behalf of the community — ad containing text/links and attachments (static/dynamic images/video)
Repost of a post (an existing post from your community) — an advertisement to which, in addition to the information in the repost, you can add additional information
Audience size
More than 30% of the world market
Optimization Model
CPM, CPC, CPA,CPI,CPL
Advertising format
Contextual advertising — text / text-graphic / banner ads are placed in Yandex search results in response to a user request
Smart banners are an interactive form of advertising. It looks like product cards with a photo, price and description. Dynamic ads — automatic creation of ads for each product
Mobile apps — ads for promoting mobile apps with automatic loading of direct links to apps in the AppStore and Google Play stores. YAN — ads in news aggregators, services, blogs, company and media websites, online stores and many other sites
Display advertising — static / dynamic banners / video ads are shown in the media, news aggregators, services, video hosting and partner sites
Audience size
More than 30% of the world market
Optimization Model
CPM, CPC, CPA,CPI,CPL
Advertising format
Contextual advertising — text / text-graphic / banner ads are placed in Google search results in response to a user request
Display advertising — static / dynamic banners / video ads are shown in the media, news aggregators, services, video hosting and partner sites
Audience size
More than 100 million users from the Russian Federation and the CIS daily
Optimization Model
CPM, CPC
Advertising format
Targeted advertising — ads are placed according to the search settings of the target audience and the specified parameters (characteristics and interests) of people potentially interested in your offer
Display advertising — static/dynamic banners/video ads are displayed on selected social media placements.
Site advertising — traffic is directed directly to the site (outside the Vkontakte pages), bypassing the community
Advertising games, mobile applications — ads to promote mobile applications with automatic loading of direct links to applications in the AppStore and Google Play stores
Audience size
About 10% of the global market
Optimization Model
CPM, CPC, oCPM, CPV
Advertising format
Video and audio ads suitable for targeted and display ads
Audience size
Platform coverage is 96% of Runet users
Optimization Model
CPM, CPC, CPA,CPL
Advertising format
Targeted advertising — ads are placed according to the search settings of the target audience and the specified parameters (characteristics and interests) of people potentially interested in your offer
Display ads — static / dynamic banners / video ads are shown on selected placements
Contextual targeting — ads are placed based on user search queries on VK resources and navigation through categories and cards of goods and services
Audio ads — audio ads with wide reach and flexible targeting options
Audience size
All communities of the social network Vkontakte
Optimization Model
CPM, CPC
Advertising format
Community Post — Ad with text/links and attachments (static/dynamic images/videos)
Repost of a post (of an existing post from your community) — an announcement to which, in addition to the information in the repost, you can add additional information
Audience size
Up to 700 million monthly users
Optimization Model
CPM
Advertising format
Targeted advertising in the feed of selected channels
OEM traffic is the type of traffic that is generated on mobile devices inside the mobile phone shell. This type of traffic is used in advertising campaigns that are placed inside mobile devices, such as service applications or applications from device manufacturers (OEMs).
Audience size
More than 500 million Android smartphone users in the world
More than 25 million Android smartphone users in the Russian Federation
Optimization Model
CPI, CPC
Advertising format
First expirience (first experience) — dynamic presets on a smartphone, activation of the smartphone after purchase.
Ongoing expirience (during use) — when the user interacts with the smartphone.
98% of ad impressions come from the app icon.
On average, 20 user touches daily through various elements of the smartphone operating system interface.
Most users perceive this advertising format as native.
Audience size
more than 62 million people.
Optimization Model
CPC, CPM, CPA
Advertising format
Placing advertisements with subsequent promotion on the site
Media advertising
Tailored formats such as interactive ads, lock screen ads, in-app Smart SMS ads, and branded channels will allow you to reach specific audiences and establish long-term relationships with your app users.
Audience size
More than 600 million users in the world
More than 45 million users in the Russian Federation
Optimization Model
CPC, CPA
Advertising format
MIUI: Banner, video, pop-up, interstitial, native, splash, reward, icon
Notifications: Push and Super push
Messages
Presets (dynamic and factory)
Audience size
More than 580 million users in the world
More than 17 million users in the Russian Federation
Optimization Model
CPD, CPI, CPM, oCPC
Advertising format
App Galery: AppAdvisor, Featured Page, Keyword Search, Recommened Apps, Category Ranking
Media network: Splash, Banner, Reward, Interstitial, Native, App icon, Smart Banner
The platform combines high-quality domestic traffic with premium traffic from global publishers.
Bigo Ads inventory includes:
IMO is an international social platform and messenger with an audience of more than 200 million users in more than 150 countries.
Likee is a global platform for creating, viewing and sharing short videos with an audience of more than 150 million users around the world.
BIGO Audience Network is the BIGO Ads advertising network that helps global partners maximize advertising revenue with a one-stop marketing solution.
Audience size
More than 400 million users in the world
More than 45 million users in the Russian Federation
Optimization Model
CPC, oCPC
Advertising format
BIGO Audience Network: native ads, playable ads, Reward, Interstitial, Splash, Banner, Full-screen video ads
IMO: chatlist, audio call, end call, story feed/stream, playable
Likee: In -feed, playable
Audience size
Ozon is Russia’s most popular marketplace. Its audience totaled 59.7 million people.
Optimization Model
CPM, CPC
Advertising format
Banners, Promo banners, Video banners, Stencils, Promotion in search
Apple Search Ads helps users find your app at the top of the search results in the App Store.
Audience size
The App Store is a global platform that brings together companies of all sizes and over 650 million users per week.
Optimization Model
CPT, Search Basic с CPI (cost-per-install), CPA
Advertising format
Text ads, Creatives
Audience size
Advertising tool with a reach of over 375 million active users daily.
Optimization Model
eCPM, eCPV, eCPSU
Advertising format
Snap and story ads, Collection ads, Lens: AR masks for the camera, Dynamic ads, Swipe to Call or Text, Commercials, Product Catalog Ads
The platform offers tools to optimize revenue and improve user experience, providing developers with an efficient and convenient monetization solution.
The key benefits of Unity Ads include a simple integration process, high profitability due to access to a large base of active users, advanced analytics and targeting, and scalability support for apps of any size.
Audience size
Over 2 billion monthly users
Optimization Model
CPI, CPM, ROAS, RR, IAP
Advertising format
Banners, full-screen ads, rewarded videos, playable ads.
According to Yandex, the average reading time of an article on «PromoPages» is 2 minutes, and up to 50% of users click through to the advertiser’s website.
Audience size
«PromoPages» by Yandex — an advertising tool with a reach of over 96 million users.
Optimization Model
Reach, Read-through rate, Click-through rate, and Daily Budget.
Advertising format
PromoPages is a Yandex Ads format in the form of a single web page with text, images, and videos, shown in the Yandex partner network and Yandex Search.
Optimization Model
CPM, CPA
Advertising format
Premium billboards in Geoservices, Premium Banner in Geoservices, Banner in Geoservices, Banner in the desktop version of Yandex Maps, Banner in Yandex Metro, Pins in Geo Services, Billboards in Geoservices, Route recommendation
Integration with popular social networks and mobile platforms allows you to expand your audience reach, which increases the visibility of your ads and increases the chances of successfully engaging with potential customers.
Microsoft Ads supports multiple languages and currencies, allowing businesses to target their ad campaigns to specific markets and cultures. This is especially useful for international businesses looking to expand their presence in different regions of the world.
Audience size
Over 1 billion users worldwide
Optimization Model
CPM, CPC, CPA or CPL
Advertising format
Banner, Expandable, Pop up, Video, Mobile (in-app or web advertising optimized for display on mobile devices)
10,000+ verified bloggers and channels, automatic advertising marking, launching advertising campaigns from 5 minutes. Place advertising yourself, or use the turnkey launch.
Audience size
A combined audience of over 900 million that can be reached through WOWBlogger
Optimization Model
CPM
Advertising format
Seeds are ready-made posts with your content that channel owners post on their sites. As fast as possible (from 5 minutes), large reach (tens and hundreds of bloggers at the same time), your creativity remains unchanged and adaptable.
Placement platforms: Telegram
Native integrations are posts in the author’s style, as natural as possible, creating the effect of a personal recommendation, which bloggers prepare based on your technical specifications, brief or script.
Placement platforms: Telegram, Stories, YouTube, VK and Zen
The new platform will help businesses attract new customers and increase brand awareness, and authors will be able to monetize communities and receive advertising requests from large companies. The first platform where VK AdBlogger is available is the VKontakte social network.
Audience size
According to the exchange team, large brand advertisers and more than 10,000 communities have already joined it.
In the future, it will be possible to place ads not only on VKontakte, but also on other VK platforms through VK AdBlogger.
In 2024, VKontakte’s audience will be 90 million users per month.
Optimization Model
CPM, CPC
Advertising format
VK AdBlogger has two placement options: seeding and ordering content from bloggers.