All advertising on one platform: replenishment, management, automation

Simplify interaction with ads in just a few clicks

Simplify interaction with ads in just a few clicks

VKontakte market platform
Market platform — an advertising exchange that allows you to monetize the placement of advertisements on VKontakte. Interaction between advertisers and community administrators occurs automatically

Audience size

All communities of the social network VKontakte

Optimization Model

CPM, CPC

Advertising format

Publication on behalf of the community — ad containing text/links and attachments (static/dynamic images/video)

Repost of a post (an existing post from your community) — an advertisement to which, in addition to the information in the repost, you can add additional information

Yandex Direct
Yandex Direct allows you to create advertisements and show them on all sites included in the company’s traffic inventory: Yandex search, media, news aggregators, services, video hosting services (including Kinopoisk)

Audience size

More than 30% of the world market

Optimization Model

CPM, CPC, CPA,CPI,CPL

Advertising format

Contextual advertising — text / text-graphic / banner ads are placed in Yandex search results in response to a user request

Smart banners are an interactive form of advertising. It looks like product cards with a photo, price and description. Dynamic ads — automatic creation of ads for each product

Mobile apps — ads for promoting mobile apps with automatic loading of direct links to apps in the AppStore and Google Play stores. YAN — ads in news aggregators, services, blogs, company and media websites, online stores and many other sites

Display advertising — static / dynamic banners / video ads are shown in the media, news aggregators, services, video hosting and partner sites

Google Ads
Google Ads allows you to create ads and display them on all sites included in the company’s traffic inventory: Google search, media, news aggregators, services, video hosting (including YouTube)

Audience size

More than 30% of the world market

Optimization Model

CPM, CPC, CPA,CPI,CPL

Advertising format

Contextual advertising — text / text-graphic / banner ads are placed in Google search results in response to a user request

Display advertising — static / dynamic banners / video ads are shown in the media, news aggregators, services, video hosting and partner sites

VK Advertising
VK Advertising allows you to create advertisements and show them to a multi-million audience of the largest social network in Russia

Audience size

More than 100 million users from the Russian Federation and the CIS daily

Optimization Model

CPM, CPC

Advertising format

Targeted advertising — ads are placed according to the search settings of the target audience and the specified parameters (characteristics and interests) of people potentially interested in your offer

Display advertising — static/dynamic banners/video ads are displayed on selected social media placements.
Site advertising — traffic is directed directly to the site (outside the Vkontakte pages), bypassing the community

Advertising games, mobile applications — ads to promote mobile applications with automatic loading of direct links to applications in the AppStore and Google Play stores

TikTok Ads
TikTok Ads allows you to create advertisements and show them to a global audience of an international social network

Audience size

About 10% of the global market

Optimization Model

CPM, CPC, oCPM, CPV

Advertising format

Video and audio ads suitable for targeted and display ads

myTarget
myTarget allows you to create advertisements and display them on all sites included in the company’s traffic inventory: VKontakte, Odnoklassniki and other projects of the former Mail.ru Group

Audience size

Platform coverage is 96% of Runet users

Optimization Model

CPM, CPC, CPA,CPL

Advertising format

Targeted advertising — ads are placed according to the search settings of the target audience and the specified parameters (characteristics and interests) of people potentially interested in your offer

Display ads — static / dynamic banners / video ads are shown on selected placements

Contextual targeting — ads are placed based on user search queries on VK resources and navigation through categories and cards of goods and services

Audio ads — audio ads with wide reach and flexible targeting options

Vkontakte market platform
Marketplatform is an advertising exchange that allows you to monetize the placement of advertisements on VKontakte. Interaction between advertisers and community administrators is automated

Audience size

All communities of the social network Vkontakte

Optimization Model

CPM, CPC

Advertising format

Community Post — Ad with text/links and attachments (static/dynamic images/videos)

Repost of a post (of an existing post from your community) — an announcement to which, in addition to the information in the repost, you can add additional information

Telegram Ads
Telegram Ads allows you to create ads and show them in public Telegram channels in one of the largest and fastest growing messengers in the world

Audience size

Up to 700 million monthly users

Optimization Model

CPM

Advertising format

Targeted advertising in the feed of selected channels

Directadvert
Directadvert is one of the TOP-3 Runet teaser networks. Coverage - 350 million users per month. Ads are displayed on numerous partner sites of the network, including top information sites.
Yandex Business
Yandex Business is a service that helps a company appear on Maps, Search, and other Yandex services, as well as launch advertising on the Internet on more than 50,000 partner sites of the Yandex Advertising Network.
Traffic Junky
Traffic Junky is an online marketing platform that is responsible for advertising on the most highly visited adult sites in the world. The TrafficJunky advertising account allows you to place advertising materials on sites for an adult audience: Pornhub, PH RON, YouPorn, RedTube, Tube8, etc.
Taboola
Taboola is a native advertising platform that reaches 500 million daily users and generates over 1 trillion monthly impressions.
Yahoo
Verizon Media is a Native Ads advertising platform on Yahoo, AOL, Huffingtonpost and many more with 1 billion monthly users.
Appnext
Appnext is an app recommendation platform for mobile devices that offers contextual and personalized recommendations based on algorithms that recognize user behavior. The platform provides multiple locations for OEM traffic and allows you to track campaign results in real time.
OEM traffic is the type of traffic that is generated on mobile devices inside the mobile phone shell. This type of traffic is used in advertising campaigns that are placed inside mobile devices, such as service applications or applications from device manufacturers (OEMs).

Audience size

More than 500 million Android smartphone users in the world
More than 25 million Android smartphone users in the Russian Federation

Optimization Model

CPI, CPC

Advertising format

First expirience (first experience) — dynamic presets on a smartphone, activation of the smartphone after purchase.
Ongoing expirience (during use) — when the user interacts with the smartphone.
98% of ad impressions come from the app icon.
On average, 20 user touches daily through various elements of the smartphone operating system interface.
Most users perceive this advertising format as native.

Avito
Avito is the most popular online classifieds platform in the world. Today, using Avito, you can place ads in the categories: Goods, Auto, Jobs, Services, Real Estate. Avito brings together sellers and buyers, both from individuals and representatives of small and medium-sized businesses, as well as corporations. More than 10 transactions are made on Avito every second, and users add more than 1 million new ads every day.

Audience size

more than 62 million people.

Optimization Model

CPC, CPM, CPA

Advertising format

Placing advertisements with subsequent promotion on the site
Media advertising

Mi Ads
Mi Ads is an advertising platform that offers advertising placements in the Xiaomi ecosystem and in apps developed by Xiaomi. The platform offers a variety of advertising formats, including contextual advertising.
Tailored formats such as interactive ads, lock screen ads, in-app Smart SMS ads, and branded channels will allow you to reach specific audiences and establish long-term relationships with your app users.

Audience size

More than 600 million users in the world
More than 45 million users in the Russian Federation

Optimization Model

CPC, CPA

Advertising format

MIUI: Banner, video, pop-up, interstitial, native, splash, reward, icon
Notifications: Push and Super push
Messages
Presets (dynamic and factory)

Petal Ads
Petal Ads is an advertising platform from Huawei that offers powerful mobile marketing tools targeting a global audience of Huawei device users. The platform provides access to a variety of advertising formats and advanced targeting options, making it a unique tool for advertisers.

Audience size

More than 580 million users in the world
More than 17 million users in the Russian Federation

Optimization Model

CPD, CPI, CPM, oCPC

Advertising format

App Galery: AppAdvisor, Featured Page, Keyword Search, Recommened Apps, Category Ranking
Media network: Splash, Banner, Reward, Interstitial, Native, App icon, Smart Banner

Bigo Ads
Bigo Ads is an international mobile marketing platform that provides precise geo-targeting and real-time analytics powered by machine learning technologies.
The platform combines high-quality domestic traffic with premium traffic from global publishers.
Bigo Ads inventory includes:
IMO is an international social platform and messenger with an audience of more than 200 million users in more than 150 countries.
Likee is a global platform for creating, viewing and sharing short videos with an audience of more than 150 million users around the world.
BIGO Audience Network is the BIGO Ads advertising network that helps global partners maximize advertising revenue with a one-stop marketing solution.

Audience size

More than 400 million users in the world
More than 45 million users in the Russian Federation

Optimization Model

CPC, oCPC

Advertising format

BIGO Audience Network: native ads, playable ads, Reward, Interstitial, Splash, Banner, Full-screen video ads
IMO: chatlist, audio call, end call, story feed/stream, playable
Likee: In -feed, playable

Ozon Performance
Ozon Performance is the service for promoting products on the website and in the Ozon mobile app. Ozon is one of Russia’s leading e-commerce platforms. Having started from book selling in 1998, the company has turned into a trade giant offering millions of goods across various categories.

Audience size

Ozon is Russia’s most popular marketplace. Its audience totaled 59.7 million people.

Optimization Model

CPM, CPC

Advertising format

Banners, Promo banners, Video banners, Stencils, Promotion in search

Apple Search Ads
Platform for advertising iOS apps at the top of the App Store search results.
Apple Search Ads helps users find your app at the top of the search results in the App Store.

Audience size

The App Store is a global platform that brings together companies of all sizes and over 650 million users per week.

Optimization Model

CPT, Search Basic с CPI (cost-per-install), CPA

Advertising format

Text ads, Creatives

Snapchat Ads
Snapchat is a social media platform whose users can exchange messages and share private photos or short videos, known as «snaps», which then disappear. Instead of traditional posts, users share photos, videos, or drawings with unique masks and filters.

Audience size

Advertising tool with a reach of over 375 million active users daily.

Optimization Model

eCPM, eCPV, eCPSU

Advertising format

Snap and story ads, Collection ads, Lens: AR masks for the camera, Dynamic ads, Swipe to Call or Text, Commercials, Product Catalog Ads

Unity Ads
Unity Ads is an advertising platform integrated into the Unity platform that allows developers to monetize their apps.
The platform offers tools to optimize revenue and improve user experience, providing developers with an efficient and convenient monetization solution.
The key benefits of Unity Ads include a simple integration process, high profitability due to access to a large base of active users, advanced analytics and targeting, and scalability support for apps of any size.

Audience size

Over 2 billion monthly users

Optimization Model

CPI, CPM, ROAS, RR, IAP

Advertising format

Banners, full-screen ads, rewarded videos, playable ads.

PromoPages
PromoPages is a Yandex Ads format in the form of a single web page with text, images, and videos, shown in the Yandex partner network and Yandex Search.
According to Yandex, the average reading time of an article on «PromoPages» is 2 minutes, and up to 50% of users click through to the advertiser’s website.

Audience size

«PromoPages» by Yandex — an advertising tool with a reach of over 96 million users.

Optimization Model

Reach, Read-through rate, Click-through rate, and Daily Budget.

Advertising format

PromoPages is a Yandex Ads format in the form of a single web page with text, images, and videos, shown in the Yandex partner network and Yandex Search.

Yandex Georeklama
Yandex Georeklama is a service for advertising in navigation services (Yandex Maps, Yandex Metro), which employs user location data, using IP address, GPS, or Wi-Fi, to promote products and services.

Optimization Model

CPM, CPA

Advertising format

Premium billboards in Geoservices, Premium Banner in Geoservices, Banner in Geoservices, Banner in the desktop version of Yandex Maps, Banner in Yandex Metro, Pins in Geo Services, Billboards in Geoservices, Route recommendation

Microsoft Ads (Bing ads)
Microsoft Ads (Bing ads) is an advertising platform from Microsoft that allows businesses to place ads on the Bing search engine, as well as other Microsoft services such as MSN and Yahoo. Bing Ads offers flexible options for customizing and optimizing ad campaigns to reach your target audience with maximum effectiveness.
Integration with popular social networks and mobile platforms allows you to expand your audience reach, which increases the visibility of your ads and increases the chances of successfully engaging with potential customers.
Microsoft Ads supports multiple languages and currencies, allowing businesses to target their ad campaigns to specific markets and cultures. This is especially useful for international businesses looking to expand their presence in different regions of the world.

Audience size

Over 1 billion users worldwide

Optimization Model

CPM, CPC, CPA or CPL

Advertising format

Banner, Expandable, Pop up, Video, Mobile (in-app or web advertising optimized for display on mobile devices)

WOWBlogger
WOWBlogger is a platform for launching advertising in Telegram and with bloggers. 5 platforms are available for placement at once: Telegram, Stories, YouTube, VK and Zen.
10,000+ verified bloggers and channels, automatic advertising marking, launching advertising campaigns from 5 minutes. Place advertising yourself, or use the turnkey launch.

Audience size

A combined audience of over 900 million that can be reached through WOWBlogger

Optimization Model

CPM

Advertising format

Seeds are ready-made posts with your content that channel owners post on their sites. As fast as possible (from 5 minutes), large reach (tens and hundreds of bloggers at the same time), your creativity remains unchanged and adaptable.
Placement platforms: Telegram
Native integrations are posts in the author’s style, as natural as possible, creating the effect of a personal recommendation, which bloggers prepare based on your technical specifications, brief or script.
Placement platforms: Telegram, Stories, YouTube, VK and Zen

VK AdBlogger
VK AdBlogger is a platform for collaboration between authors and advertisers, where you can buy advertising in VKontakte communities.
The new platform will help businesses attract new customers and increase brand awareness, and authors will be able to monetize communities and receive advertising requests from large companies. The first platform where VK AdBlogger is available is the VKontakte social network.

Audience size

According to the exchange team, large brand advertisers and more than 10,000 communities have already joined it.
In the future, it will be possible to place ads not only on VKontakte, but also on other VK platforms through VK AdBlogger.
In 2024, VKontakte’s audience will be 90 million users per month.

Optimization Model

CPM, CPC

Advertising format

VK AdBlogger has two placement options: seeding and ordering content from bloggers.

Your ad network
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