Available ad formats

BIGO Audience Network:

1. Native ads: Integrate naturally into app content to look organic and attract attention without interrupting the user experience.
2. Playable ads: Allow users to interact with advertising content by playing short demos of games, which helps to better understand and evaluate the product or service.
3. Reward ads: Offer users rewards, usually in-game content, for watching video ads, which encourages them to interact with the advertising content.
4. Interstitial ads: Full-screen ads that appear between app content, usually when moving between sections or levels.
5. Splash ads: Loading screens that appear when an application is launched, providing instant visibility and attention to the advertising message.
6. Banner ads: Small banner advertisements placed at the top or bottom of the application screen, usually containing text and/or images, and remain visible throughout the application session.
7. Full-screen video ads: Full-screen video ads that capture the entire device screen and capture the user’s attention through dynamic video content.

IMO:

1. Chatlist: advertising in the list of chats and contacts
2. Audio call: advertising during voice calls between users
3. End call: advertising at the end of a voice call
4. Story feed/stream: advertising when viewing the publication feed
5. Playable: Interactive advertising formats that allow users to interact with advertising content, such as playing short demos of games.

Likee:

1. Advertising embedded in the content feed so that it naturally fits into the overall flow of content and attracts the attention of users.
2. Playable: Allows users to interact with advertising content by playing short demos of games, which helps to better understand and evaluate the product or service.

Ad targeting options

• Basic targeting: Gender, Age, Region, Language
• Interests: Games, E-commerce, Finance, Custom Audience
• Media resources: Together or separately (imo, Likee, BIGO Audience Network)
• Device: Operator, Device Price, OS Version, Connection Type
• Custom targeting: Interest in specific applications (Appographic),

Performance tracking and statistics capabilities

Help to evaluate the effectiveness of advertising:

1. Real-time analytics: allows you to track key metrics such as views, clicks, conversions and other advertising campaign performance indicators in real time.
2. Audience targeting and segmentation: Bigo Ads provides the ability to analyze data on user behavior and interests for more precise targeting and audience segmentation, which helps improve advertising effectiveness.
3. Reports and Analytics Tools: The platform provides detailed reports and analytical tools to analyze the results of advertising campaigns, including data on conversions, ROI, user interaction and much more.
4. A/B testing: allows you to test different ad options and targeting strategies to determine the most effective promotion methods.
5. Integration with external analytics platforms: Bigo Ads can integrate with external analytics and advertising management systems to obtain additional information and optimize advertising campaigns, such as: Appsflyer,Adjust, Kochava, Branch, Singlular.
6. Direct s2s integration of the Bigo server with your server for direct transmission of postback data.

Ad network inventory

BIGO Audience Network is the Bigo Ads advertising network that brings together various platforms and partners to maximize advertising revenue through a one-stop marketing solution.

IMO is an international social platform and messenger with an audience of more than 200 million users in 150+ countries around the world, providing chat, audio calling and other functions.

Likee is a global platform for creating, viewing and sharing short videos with an audience of more than 150 million users worldwide, providing the ability to integrate advertising into the content feed and use interactive advertising formats.

Who is the traffic from this advertising platform suitable for?

Owners of applications and Internet resources in verticals: Games, E-commerce, Utilities, Services (Delivery, Travel, etc.).

Auction/Payment Model

CPC / oCPC.

Minimum replenishment amount

100$

Billing currency

American dollar.
However, payment for account replenishment is possible in Russian rubles within the framework of your payment profile.
When paying in Russian rubles, the exchange rate of the Central Bank of the Russian Federation on the date of replenishment is used for conversion.

Payment Methods

• Current account for individual entrepreneur/USN
• Current account on OSNO,
• Russian/foreign bank card,
• Corporate bank card of the Russian Federation,
• Capitalist
• USDT,
• International Account
• From the balance of integrated Affilate networks,