Mi Ads
Tailored formats such as interactive ads, lock screen ads, in-app Smart SMS ads, and branded channels will allow you to reach specific audiences and establish long-term relationships with your app users.
Available ad formats
MIUI
Notifications
Messages
Ad targeting options
- Geo: Target users based on country, region, city or specific postal codes. More granular options are also available — targeting people living in, recently visiting, or traveling to a specific location.
- Demographic and social data: targeting by age, gender and language.
- Interests and Behavior: Target users based on their interests (such as sports, hobbies and entertainment) and behavior (such as purchase history and device usage).
- Custom Audiences: Create custom audiences based on data from your own sources, such as site visitors, app users, or customer lists.
- Look-a-Like: Using data from existing customer lists, you can create lookalike audiences that have similar characteristics to the audience you are looking for.
Performance tracking and statistics capabilities
Help to evaluate the effectiveness of advertising:
- A/B testing: comparing different versions of your ads to determine which performs better in terms of engagement and conversions.
- Real-Time Analytics: Use real-time data to monitor ad performance and make immediate adjustments to optimize results.
- Audience segmentation: Target specific audience segments based on demographics, behavior and interests to improve ad relevance and effectiveness.
- Creative Optimization: Continuously improve ad creatives (images, videos, text) based on performance data to increase engagement.
- Budget Allocation: Adjust budget allocation across different ads and campaigns to maximize return on investment (ROI) based on performance metrics.
Ad network inventory
Mi Ads allows you to promote throughout the Xiaomi ecosystem, covering smartphones, tablets and smart devices. This provides access to a variety of channels and formats, including native ads, push notifications and pre-installed applications, allowing you to interact with Xiaomi’s global audience as effectively as possible.
In addition to the Xiaomi ecosystem, Mi ads offers placements within the partner network of publishers.
Who is the traffic from this advertising platform suitable for?
Owners of applications and Internet resources in the following verticals: Games, E-commerce, Utilities, Services (Delivery, Travel, etc.), Betting, Gambling.
Auction/Payment Model
CPC / CPA.
Minimum replenishment amount
100$
Billing currency
American dollar.
However, payment for account replenishment is possible in Russian rubles within the framework of your payment profile.
When paying in Russian rubles, the exchange rate of the Central Bank of the Russian Federation on the date of replenishment is used for conversion.
Payment Methods
- Current account for individual entrepreneur/USN
- Current account on OSNO
- Russian/foreign bank card
- Corporate bank card of the Russian Federation
- Capitalist
- USDT
- International Account
- From the balance of integrated Affilate networks