Available ad formats
App Galery
Media network
Ad targeting options
- Geo: Target users based on country, region, city or specific postal codes. More granular options are also available — targeting people living in, recently visiting, or traveling to a specific location.
- Demographic and social data: targeting by age, gender and language.
- Interests and Behavior: Target users based on their interests (such as sports, hobbies and entertainment) and behavior (such as purchase history and device usage).
- Custom audiences: device, behavior, demographics, interests and hobbies, installed applications by vertical.
- Additional features: potential users (users who have been shown an ad; who have not yet activated the application; who have expressed interest), engagement (inactive users), retention (past active users), payment (payments by application type; by application, high probability purchases).
Performance tracking and statistics capabilities
Help to evaluate the effectiveness of advertising:
- Audience analysis: optimizing and personalizing advertisements by tracking user demographics.
- Real-Time Analytics: Use real-time data to monitor ad performance and make immediate adjustments to optimize results.
- Reports on advertising formats and placements: assessment of promotion effectiveness by format (native ads, banners, video ads, etc.) and placements.
- Integration with external analytics systems: integration with popular analytics systems and MMPs, which allows you to combine data from different sources and get a more complete picture of user behavior and campaign effectiveness.
- User journey tracking: tracking the user’s path from the moment of first interaction with advertising to conversion, providing insights into how users interact with the brand at different stages of the sales funnel.
Ad network inventory
Petal Ads provides promotion within the operating system of Huawei smartphones, and also covers third-party SSP platforms and publishers (partner applications).
This provides access to a variety of advertising formats, such as native ads, rewarded videos, etc.
In addition to standard placement formats, Petal Ads offers unique resources that are available on special terms and are designed for various purposes such as branding, app activation and increasing CTR.
Who is the traffic from this advertising platform suitable for?
Owners of applications and Internet resources in the following verticals: Games, E-commerce, Utilities, Services (Delivery, Travel, etc.), Betting, Gambling.
Auction/Payment Model
CPD, CPI, CPM, oCPC
Minimum replenishment amount
100$
Billing currency
American dollar.
However, payment for account replenishment is possible in Russian rubles within the framework of your payment profile.
When paying in Russian rubles, the exchange rate of the Central Bank of the Russian Federation on the date of replenishment is used for conversion.
Payment Methods
- Current account for individual entrepreneur/USN
- Current account on OSNO
- Russian/foreign bank card
- Corporate bank card of the Russian Federation
- Capitalist
- USDT
- International Account
- From the balance of integrated Affilate networks