Available advertising formats

There are several ways to promote:

1. Free addition of company information to Yandex Business (type of activity, what services and goods you offer, add photos). This information will appear in the organization card on Maps, Navigator and Search, so you can get new clients.

   

2. Priority placement of a card in geo-services (Maps and Navigator) is suitable for companies that have an address. Your organization will receive a green label (or a label with a logo, if this is a branded priority placement), and the organization will be shown at the top of the search results.

   

   

3. Advertising subscription for effective customer acquisition is a simple tool for automatic launch of advertising on the Internet. This option is suitable for advertising your website, social network or specific products if you have an online store. If you don’t have a website, you can take a ready-made one from Yandex Business. It is created automatically from the information in your profile and looks good on different devices.

   The advertisement will be shown:

   • in search and in the Yandex Advertising Network
   • on Maps and in Navigator
   • in Yandex Services

   Algorithms create several ad options and then test how the ads work on different platforms. The budget will be directed only to those platforms where your audience is and to those ads that are clicked on most often.

Advertising targeting options

Advertising is configured automatically by the system.

Advertising network inventory

The Yandex Business audience is the users of Yandex’s internal services: Maps, Navigator, Search, Services, Zen, and the Yandex advertising network (more than 50,000 platforms: websites, mobile applications, and Smart TV applications). Yandex users are tens of millions of people. The average daily audience of the Advertising Network platforms is more than 65 million users, of which more than 50% of visitors do not intersect with the Yandex audience.

When you create a card, a Metrica counter is automatically created, which will collect information on user interactions with your organization.

In the account, you can find detailed and at the same time understandable statistics — you can find out how many requests there were on your topic, how many users were interested in your company and what the source of traffic is, evaluate competitors.

Using statistics tools, you can find out from which Yandex services users go to your organization’s card; what are the sources of the transition — requests on maps, tags, another organization’s card; how users interact with the card — build routes, view phone numbers, working hours, photos, reviews.

Auction/payment model

Yandex Business implements a payment model by periods — for 90, 180 and 360 days. The cost of placement is determined automatically using machine intelligence technologies in accordance with Yandex statistics. The cost depends on several parameters: geography, category, period for which you order placement, the number of potential target clients of the organization or branch predicted by Yandex. You can find out the exact cost of placement of an organization or network when creating an advertising campaign.

Minimum deposit amount

1200 rubles

Payment methods

For payment as an individual, the following options are possible: a card of a Russian bank; Admitad balance (Admitad Wallet), Capitalist (payment is possible in rubles, dollars, euros, USDT and bitcoins.
For payment as a legal entity, payment by invoice is possible.

Replenishment conditions:

There is a 5% bonus for replenishing Yandex.Business advertising accounts. The crediting is made after deduction of VAT.